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Dubai – New business models will be launched with a greater focus on customer experience.
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The Abu Dhabi Investment Office (Adio) recently launched a series of initiatives in partnership with Microsoft and Plug and Play to provide founders and entrepreneurs with the tools and resources to successfully scale their businesses.
Roberto Croci, Managing Director of Startups for the Middle East and Africa at Microsoft.
Global giant Microsoft is set to boost its start-up presence in the UAE, potentially expanding its reach into the wider economy in the new year.
Microsoft for Startups is a free, global program dedicated to helping B2B startups scale successfully. The tech giant provides new startups with powerful technology, including Azure and GitHub Enterprise, as well as a streamlined path to selling with Microsoft.
Roberto Croci, managing director of startups for the Middle East and Africa at Microsoft, said: “In 2021, we will see the launch of new business models that will be at the crossroads of different industries and place a greater emphasis on customer experience. Startups need to focus on building Sustainable businesses, as smart investors will prioritize companies with serious and robust business models. Focusing on reasonable growth rather than growth at all costs will drive a focus on profitability and unit economics. Startups We will also take advantage of opportunities to attract global talent through remote working and build resilient and more diverse teams.”
The Abu Dhabi Investment Office (Adio) recently launched a series of initiatives in partnership with Microsoft and Plug and Play to provide founders and entrepreneurs with the tools and resources to successfully scale their businesses and realize ideas that create positive impact.
“In 2021, we will work closely with the UAE government, private sector, academia and other stakeholders to bridge gaps in the ecosystem and drive a range of partnerships and initiatives to help startups across the UAE achieve more , growth and development. Scale through go-to-market and joint sales support, build great products and teams, elevate the competitive environment across the region while focusing on social impact, female founders, youth and UAE nationals, and build a vibrant regional community,” Crouch said.
The pandemic has accelerated the use of digital technologies by businesses to accelerate their transformation journeys to enable new business models, and start-ups can play a vital role in driving the next wave of data-driven innovation in the region effect. Designed to encourage and empower entrepreneurship, Microsoft for Startups aims to reduce costs through a scalable cloud, easing the burden on small businesses and those coming up with new ideas.
“Microsoft’s strategic partnership demonstrates our commitment as a global technology partner to help budding entrepreneurs harness the power of technology to develop, scale and build transformational businesses,” concluded Croci.
— sandhya@khaleejtimes.com
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