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- The Microsoft Surface Innovation Center is the first collaborative space of its kind in the Middle East, allowing decision-makers to explore and experience the power of Surface, providing businesses with the tools they need to succeed in the era of artificial intelligence.
- Designed primarily with natural, reusable materials, the high-tech facility highlights Microsoft’s commitment to a sustainable future and device recycling
Dubai – Microsoft, in partnership with leading technology reseller Redington, proudly opens the Microsoft Surface Innovation Center at its Redington headquarters in Dubai.
With an emphasis on collaboration, the Microsoft Surface Innovation Center in Redington is positioned as a hub for decision-makers to explore and experience the power of Surface and learn how to integrate it into the workplace for a seamless enterprise.
The cutting-edge Microsoft Surface Innovation Center in Reddington has been carefully designed with a focus on recyclable materials – underscoring Microsoft’s commitment to a sustainable future. The highlight is a wall made from “recycled motherboards” that will spark conversations around reducing e-waste and encourage organizations to recycle old devices.
Customers who visit the Microsoft Surface Innovation Center in Redington will experience first-hand the latest portfolio of Microsoft Surface devices, including Surface Hub, Laptop Studio, Surface Pro, Surface Laptop and more. Microsoft Surface Innovation Hub goes beyond traditional training sessions to deliver unique customer discovery workshops and device usage training sessions. These interactive sessions are designed to guide users through their Surface journey, from using the personal device to helping the entire enterprise leverage the full potential of Microsoft technology.
The facility also introduces tailored workshops, such as customer problem discovery and solution sessions, to recognize each organization’s unique needs. Through formative case studies and IT roadmaps, technical consultants recommend personalized Surface devices with customized solutions. In addition, the Microsoft Surface Innovation Center also demonstrated the seamless integration of Surface devices with Microsoft software and solution ecosystems such as Windows 11 Pro and M365, allowing enterprises to discover and utilize customized Surface solutions.
The Microsoft Surface Innovation Center in Reddington is strategically located in Dubai and serves as a collaboration hub providing the latest Microsoft Surface technology to enterprises and small businesses.
“Redington has been at the forefront of delivering Microsoft Surface solutions to the Middle East since its launch over a decade ago. With everyone talking about artificial intelligence and CoPilot, we are entering a new era of work. Surface Devices Supporting natural and intuitive interactions with CoPilot M365 via pen, touch and voice revolutionizes the way we interact with technology. Additionally, the combination of CoPilot and Surface ensures world-class security for your data and content. Extending from the chip to the cloud.” commented Prannoy Mathur, Vice President, Redington Endpoint Solutions Group.
Mathur added: “We are seeing a surge in demand for security solutions that meet the collaboration needs of today’s modern workplace. Our Microsoft Surface Innovation Center in Dubai is a hub where customers can experience these solutions first-hand, demonstrating how they meet the unique needs of organizations. potential.”
Mohamed Mikou, chief operating officer and chief marketing officer for Central and Eastern Europe, Middle East and Africa at Microsoft, said: “We are delighted to launch the Microsoft Surface Innovation Center in Reddington, which underscores our commitment to providing businesses with the tools they need to succeed in artificial intelligence. The Promise of Tools The Microsoft Surface Innovation Center in Redington is the place where decision-makers can explore and experience the power of Surface and learn how to integrate it into their workplace for seamless collaboration.”
The Microsoft Surface Innovation Center in Reddington is open by appointment only between 9am and 6pm and is located on the 16th floor of the Mankhool Burjuman Commercial Building in Dubai, UAE. For more information, please visit https://redingtongroup.com/mea/contact-us/
About Reddington
Redington is a leading IT technology solutions provider in the information technology, mobile, telecom, cloud, lifestyle and solar verticals. The company operates in 38 markets and includes 60 subsidiary offices. With over 290 brand associations and over 39,500 channel partners, it is transforming the distribution and supply chain ecosystem through the synergy between innovation and technology adoption.
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